Innovative Brand Strategies in Action
See what the creator of Checkmate Precision, Inc. has contributed to broadcast, OLV, screen takeovers, Digital Art,
Brand Copy and Omni-Channel content that was led with innovative strategies.
Simultaneously engaging with consumers, highlighting and emphasizing brand definition, and raising brand awareness through precision.
This Is My Baby Right Now: SKYLA Campaign
Challenge: Under the Bayer Women's Health portfolio, SKYLA needed a launch plan to introduce brand visibility and create engagement with HCPs and DTC audiences. Within a competitive market of IUDs, development of art, copy, and script in addition to a broadcast video strategy was needed.
Solution: After branding and messaging were approved; we produced a series of high-quality video ads showcasing SKYLA's unique selling points targeting the appropriate generational audience. These videos were strategically placed across various broadcast channels, ensuring maximum reach and impact. Our innovative approach combined creative visuals with data-driven insights, resulting in a significant boost in brand awareness.
Results: Increased brand visibility by 23%, higher engagement rates and a measurable impact on lead generation. There was a steady increase over the course of 7 months with increments of 8% – 14% each month.
DELL: Vostro V130 "Work Beautifully" Campaign
Objective: DELL Vostro V130 needed to create a captivating digital art experience for its product launch. The goal was to establish a campaign that would resonate with niche "tech" audience and elevate the brand's image.
Approach: We conceptualized and executed a series of digital art installations that combined cutting-edge technology with artistic vision. In addition to print and digital, installations were showcased at prominent events and online platforms; generating significant buzz and strong media coverage. The interview with DELL CEO, Michael S. Dell, provided a unique blend of creativity and technical expertise. This allowed us to push the boundaries of digital art and create a truly immersive experience.
Outcome: Enhanced brand image, increased website traffic, positive media coverage, and proof of $1.5MM in Point of Sales post campaign launch.
Omni-Channel Mastery: LINZESS
Challenge: To create a unified and impactful marketing campaign across multiple channels while ensuring consistent messaging and maximum engagement.
Solution: I designed and implemented an omni-channel strategy that integrated broadcast videos, digital art, social media, and email marketing. By leveraging our deep understanding of each channel and how they interact based on the diagnosis, we were able to create a seamless customer experience that drove 15% higher results than expected.
Results: Significant improvement in customer engagement, increased conversion rates, and a stronger brand presence across all channels.
Body Of Work
Here is demonstration of range and specialized services that were tailored specifically for each client. This is a collection of creative work and visual projects.
Each piece showcases attention to detail and commitment to delivering results that exceed expectations.
My approach is focused on understanding and responding to what brand and consumer require, then providing effective and practical solution.
In addition to the broadcast and OLV content, each piece had digital and print components that leveraged the same art and copy
(ie: online banners, email, direct mail, in-office material, sales aids, etc.)
KYLEENA
Developed by Bayer Women's Health, KYLEENA is over 99% effective at preventing pregnancy for up to 3 years.
Focus: HCP (50%) and DTC (50%)
My Role: Digital Strategy, User Journey, Copy (Script), and Vendor Contracts
LINZESS
Ironwood Pharmaceutical launched Linaclotide (Linzess) for Irritable Bowel syndrome With Constipation and for Chronic Idiopathic Constipation.
Focus: HCP (50%) and DTC (50%)
My Role: Project Management, Digital Production, and Vendor Contracts
AFREZZA
Afrezza is a rapid-acting inhaled insulin powder used to control blood sugar in adults with type 1 or type 2 diabetes that is produced by Sanofi.
Focus: HCP (25%) and DTC (75%)
My Role: Strategy, Copy (Segmented Messaging), and Digital Production
ABILIFY
Abilify is Otsuka Pharmaceutical response to treat a variety of mental health conditions such as Schizophrenia, Bipolar I disorder, and Major depressive disorder across the United States.
Focus: HCP (50%) and DTC (50%)
My Role: Digital Strategy, User Journey, iOS App Innovation, UI, UX, and Copy
CHANTIX
As the concerns and health risks of cigarettes became more apparent, Pfizer developed CHANTIX.
A medication that acts as a partial agonist on the same nicotine receptors in the brain that are activated by smoking.
Focus: DTC (100%)
My Role: Digital Art, Digital Production, and Project Management
CHEVROLET
General Motor's comeback vehicle was hailed in 2011 as a symbol of triumph when Chevrolet Sonic was launched.
Focusing on consumer data provided a gate way and insight into ideation of how to feature an innovative vehicle to millennials. .
Focus: B2C (100%)
My Role: Copy (Script), Digital Production, Project Management, PR and Vendor Contracts
TIDE
Designed for "the busy household", Tide PODs are pre-measured laundry detergent pacs that combine concentrated detergent, stain removers, and odor fighters in a single capsule.
Focus: B2C (100%)
My Role: Copy (Script), Digital Production, Project Management, and PR Contracts
WALMART
"Greenlight a Vet" is an initiative by Walmart to show support for our US Veterans. - Supporters were asked to change one of their outdoor lights to a green bulb and share photos on social media with the hashtag #GreenlightAVet.
The campaign was also endorsed by the CMA (Country Music Awards) in 2015.
Focus: B2C (50%) and B2B (50%)
My Role: Copy (Script), Digital Production, Project Management, and PR Contracts
Additional Brand Experience
